Aug 11, 2026Wegmans introduces sports nutrition program
Wegmans Food Markets, a Rochester, New York-based family-owned company that operates 114 grocery stores along the East Coast, has introduced Wegmans for Athletics, a food, nutrition and hydration program meant to support youth, college and professional sports programs.
According to Wegmans, the program is designed to integrate into the day-to-day experience of athletes and athletic departments, as Wegmans for Athletics combines high-quality food, nutrition expertise and personalized service to help program participants boost performance support.
Wegmans for Athletics is intentionally flexible and collaborative, the company said, tailored to an institution’s size, competitive level and priorities. Additionally, dedicated account management, event planning, menu support and close coordination with local stores help ensure consistent execution.
Wegmans highlights several areas of the program, including:
- Meals for athletes: Pre- and postgame meals, team travel meals and celebration support through Wegmans Meals2Go, which are tailored to each program’s needs.
- Refueling stations and athletic pantries: On-demand access to high-quality Wegmans-brand snacks, hydration and supplements, many of which the company said are categorized as “Foods You Feel Good About” items that are free of artificial dyes, sweeteners and unnecessary preservatives. The program is maintained through large-order fulfillment and replenishment throughout the season.
- Nutritional support: Access to Wegmans nutrition expertise through educational activities like cooking classes and store tours, providing student-athletes with practical tools for everyday nutrition decisions.
- VIP hospitality catering: Premium catering for suites, hospitality lounges, courtside areas and athletic department events that Wegmans noted is customized to each institution’s brand and audience.
- Community engagement and impact: Nutrition education initiatives, youth engagement and support for local organizations.
The program is designed to enhance holistic student-athlete care, performance support and department efficiency by providing catering and nutritional education. Current Wegmans for Athletics partners include Syracuse University, Boston College, the University of North Carolina, the University of Maryland, George Mason University, Ithaca College and the Syracuse Mets.
For more information on the Wegmans for Athletics program, visit the program’s website.
