strategic planning

ATCs Acting Fast: “He Saved My Life”

When Morgan Krout was starting her new job as an assistant athletic trainer, one of her advisors at Catawba College pulled her aside for a query: “What are you going to do when you have... more »

Is Burnout Having a Negative Impact on Your Workouts?

Burnout. We've all felt it before to one degree or another in varying circumstances. Whether in the workplace or in the weight room, the burnout factor is real and can have real ramifications, like depression,... more »

New UMass Degree Option Provides Another Path for Exercise Science Students

A new UMass Lowell course of study for students interested in pursuing a career in fitness and sports management is already proving to be a popular option. Students enrolled in UMass Lowell’s Zuckerberg College of... more »

LSU Beach Volleyball Balancing Mental & Physical Health

Being a collegiate student-athlete, particularly at the NCAA Division I level, life is all about balance. They need balance in their diet, balance in their training, and a balance between life between the lines and... more »

No-Contact Hydration System Reaches Super Bowl

In response to the COVID-19 pandemic, Indiana-based business Wheelin’ Water, LLC, recently developed a new sports hydration system that requires no physical contact for users to operate it. The Wheelin’ Water No Contact, Hands-Free System,... more »

Alabama Debates Bill That Could Change ATC Care

Lawmakers in Alabama debated a controversial new bill that could change how injuries are treated by athletic trainers in the state. A recent report from WAFF48 highlighted the story of Senate Bill 73, which would... more »

14 Minnesota Kids Collapsed Wearing Masks During Practice

A survey by Let Them Play MN has found that more than 2,5000 Minnesotans reported their child or themselves have experienced dizziness and shortness of breath while wearing masks, according to a report from KCTV-5... more »

4 Ways The AD/ATC Relationship Helps Bolster the Health of Student-Athletes

The role of certified athletic trainers (ATC) in high schools has steadily evolved. An awareness of legal liabilities for schools, the inherent risks of sport-participation, and a growing body of knowledge on student-athlete safety has... more »

How Strength Coaches Lift Teams to Championship Goals

“Teams are only as strong as its weakest link.” It is one of the most overused cliches in sports despite its accuracy. But what about a team’s strongest link – meaning, their fittest? As the... more »

Cal State Fullerton Trainer Addresses Mental Health Awareness Among Athletes

Jaime Potter, the interim head athletic trainer at Cal State Fullerton, knows the importance of maintaining one's mental health during the student-athlete experience — especially during a pandemic. In a recent interview with The Daily... more »

Athletic Trainers on the Front Lines for Fullerton College

Athletics on the campus of Fullerton College in California have been on hold through this point of the academic school year, but with the help of its athletic trainers, sports a preparing to return soon.... more »

Teambuildr Key for Penn Athletic Department

As was the case for nearly every collegiate athletic program in the country, the University of Pennsylvania was forced to pivot in keeping student-athletes in shape during the COVID-19 pandemic. Looking for a way to... more »

Raring To Go: A Snapshot into 2 Schools Attempting to Resume Athletic Activities

With schools and organizations rearing to resume athletic activities amid the COVID-19 pandemic — with some having already begun playing live games — ensuring the safety of coaches, student-athletes and staff members is priority number... more »

NFHS-AMSSM Releases Guidance In Assessing Cardiac Issues

A guidance document for assessing potential cardiac issues in high school student-athletes with COVID-19 infections has been released in a collaboration with the National Federation of State High School Associations (NFHS) and the American Medical... more »

USTA Announces Safety Tips Amid COVID-19

While many of the major team sports have had difficulty resuming athletic activities amid the COVID-19 pandemic, but sports that are played outside and can maintain social distancing recommendations have been able to return quicker.... more »

Big Ten Conference extends suspension of team activities

The Big Ten Conference announced on Monday, May 4 that it will extend the previously announced suspension of all organized team activities through June 1, 2020, and will re-evaluate again at that time. The decision... more »

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