Meet the 2024 Most Valuable Athletic Trainer of the Year winners

In athletic training, excellence is not just a goal but a standard. Training & Conditioning magazine's annual Most Valuable Athletic Trainer of the Year award epitomizes this pursuit of distinction. This prestigious accolade recognizes the... more »

Breathing drills offer a low-level, high-impact ritual for resilience and rejuvenation

As strength and conditioning coaches and performance enhancement specialists, we have cornered the market on high-threshold programming. We know full well how to rev our athletes up. But amidst all the 1RM testing, vertical jumps,... more »

The evolution of the football speed coach

The game of football continues to evolve. Twenty-first-century players are bigger, faster, and stronger. But of these three physical traits, speed remains the most coveted. In 1975, the Dallas Cowboys hired Bob Ward as the... more »

Q&ATC with NYSATA president Lauren Stephenson, MA, ATC

The New York State Athletic Trainers’ Association (NYSATA) named Lauren Stephenson, athletic trainer at SUNY Oneonta Athletics, as the president of the organization in November 2022.  Stephenson decided to go into athletic training as it... more »

Practical programming for young strength coaches

Young coaches must grasp simple training concepts, such as progression and overloading. While all experiences should help them build out their coaching toolbox, not all tools need to be used, and your tools evolve with... more »

Three ways to identify nutritional misinformation on social media

With every swipe and scroll there is a new diet trend, miracle supplement, or fitness influencer promising the secret to peak performance and gains. At the height of false internet claims, sports dietitians have first-hand... more »

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