An offseason strength and conditioning program split into eight dedicated training phases helped prepare the University of Michigan softball team for a deep postseason run in 2015… more »
One of the biggest trends to hit the performance field in recent years, wearable GPS devices are changing the way athletes train and recover. We asked leading strength coaches how they are making the most of the technology… more »
A tweet here, a blog post there–do you give much thought to your social media presence? This author explains how to devise an effective, comprehensive online strategy.
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Nontraditional sports continue to gain in popularity. Now may be the perfect time to sell them on athletic training services… more »
In the year since the NCAA loosened rules on feeding athletes, many schools have upgraded their nutritional offerings. The University of Arkansas has implemented a three-pronged plan that places a premium on convenience and variety… more »